Based in Alberta, I have known these two for several years thanks to the DWF. Lulu and I were actually mods together for a while until she left that position to focus more intently on the business.

There are two things that strike you right away about these two - their sincerity and their kindness. What you don't expect, based on first impressions alone, is the fantastic way these two both see the world. They might be quiet in a crowd, but their work is anything but. In fact, Rich won the website giveaway for an image he made the very first day.

The winning image:

We received the following email from Lulu:

Thank you both so much for all you put into the Bebbinar. It was totally fabulous and will impact our business and our outlook for years to come. Our drive back to Calgary was punctuated by, "how does that fit with our values and goals?" and "how does that fit our brand?" comments.

Thanks to your branding exercises we've come up with a new tagline (never had one before or felt the need for one) in prep for our new fab website (can't wait!). It's a bit cheesy but we are working on it: Quietly Focussed on You. It won't be everywhere, but we'll use it somehow as it truly describes us and how we work. We'll also be labelling everything on the site as "your"... Your Life, Your Love, Your Day, Your Family, Your Kids... etc. And, thanks to Laura, we have a starting set of values and goals to point us down the correct paths.

Thank you also for being real, for letting us into your life and business, and showing us how you got where you are today. As parents we realize the sacrifices you made in your personal life to spend so much time with us, and we truly do appreciate it all. Your open hearts and willingness to share will take the industry to a better place all around.

So, our thanks so the two of you, for your willingness to come all the way to North Vancouver, sit on hard chairs for three days and really open your hearts to us. When I read the workbooks after that first day, I was brought to tears by the honesty and truth you were willing to share with us. You are truly an amazing couple and I know that you will succeed beyond your wildest dreams. Keep surprising us with your images. I can't wait to see what you two do next!